February 10, 2010

defining ‘author platform’

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I’ve come to hate the term ‘author platform’. It sounds concrete and specific – like something you buy at Home Depot (“Excuse me, miss? Where can I find the author platforms?” “Aisle 3, beside the snow shovels”). But the term itself seems to be a bit vague, meaning different things to different people.

Here are some definitions I’ve rounded up:

Author platform describes all the ways in which you can gain visibility among readers. It refers to your web presence, public speaking and classes taught, media contacts or previous publishing credits such as articles written for magazines, newspapers or websites as well as your networking skills. Your platform is the difference between a reader passing your book up or her giving it a chance by flipping the cover open to read the inside flap. Guide to Literary Agents

how you are currently reaching an audience of book-buying people, or how you plan to do so. It is your influence, your ability to sell to your market. It is your multi-faceted book marketing machine! The Creative Penn

a series of interconnected relationships that mutually serve the parties involved—so as a writer (me) it’s about building relationships I care about. Writer’s Inner Journey

Platform is not an act or a show you put on for the benefit of others. It’s a natural extension of your own curiosity, exploration and discoveries that you share with the world. It’s taking things writers traditionally love—stories, process and creativity—and making them public. Platform is aligning your niche topic and unique expertise with the appropriate audience to create a unique context and forge relationships and community. Christina Katz

platform isn’t about superficial relationships or basic name recognition but rather a real connection built between an author and their audience. Basically platform is the number of eyeballs you can summon at any given time Nathan Bransford

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You build your platform through content, connection, credibility.

You can’t really separate one from the other: they feed each other: it’s like the circle of life (cue swell of Disney music).

You provide great content. Your content gives you credibility. People connect with it, with you, with each other. That creates community.

What platform is not: collecting lots of ‘friends’ and ‘followers’ so you can spam them with messages about how they should buy your book or vote for your story and join your fan page. That doesn’t work. Nobody cares. We automatically shut that stuff out.

A platform is not a numbers game, where you push out your message to as many people as possible with the expectation that a certain percentage will bite.

A platform is not an extended sales and marketing pitch.

You are not marketing your content. You are marketing yourself through your content.

You are your content.

Your content should speak for itself. If you have to push it as great – then sorry, honey, it ain’t.

Your content needs to fascinate people. Or they’ll click away from you and never come back.

You need to go to where your people are. Conversation doesn’t just happen in one place anymore: it’s not just on one blog or one Facebook page or one Twitter stream or one forum. Conversation splits off into fragments and ranges across the different forms of social media. You need to strike out and explore. You need to find the places where you can feel yourself resonate.

You build your platform bit by bit, day by day. Slow and steady wins the race.

Start now.

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February 6, 2010

tribal writer cool books giveaway 1-3

I have too many books, so I’m giving 100 of them away, for the fun and good karma….

If you’re interested in the chance to get any of the 3 books mentioned in the below video, send me a note at soulful@me.com.  I’ll choose the winners on Monday.

tribal writer cool books giveaway 1-3

tribal writer cool books giveaway 1-3

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February 4, 2010

the key to a strong middle act (and what I learned from my mistakes)

The middle act is a bitch.

The middle act defeats many a formidable writer.

I’m approaching the middle of my own novel-in-progress THE DECADENTS. I was reading James Scott Bell’s book PLOT AND STRUCTURE and it occurred to me that I need to think of the middle act as a crucible.

A ‘crucible’ is a melting pot: a vessel made of material that is used for high temperature chemical reactions. It makes me think of disaster films. I always like the idea of disaster films (even if the films themselves tend to suck): a group of people, usually strangers to each other, get trapped in a burning building or sinking ship or remote island and have to work together to survive.

The point is, they are stuck together. They can’t go back to before the disaster. They have to move forward and deal with the situation, and whatever obstacles and confrontations it throws at them, in order to find a way to safety.

This is what a middle act is. It’s like a vessel that contains all the characters and forces them to deal with each other (and themselves).

When you read about story structure, you come across various terms like ‘inciting incident’ and ‘plot points’ and ‘call to adventure’ and whatever.

Bell uses the idea of doorways. The beginning of the story is about set-up: introducing the characters, establishing their ‘ordinary world’ and then introducing the first signs of change. This change might at first be very subtle, but it’s a threat to the status quo. This is known as ‘an inciting incident’ or ‘call to adventure’ or what Bell calls ‘a disturbance’.  The crucible starts to form. In a disaster film, this is the first inkling of trouble that the characters might or might not notice (but the audience certainly does). The characters might react to that change, but it hasn’t trapped them in a situation yet. They can still walk away. They still have options.

Then something happens that pushes or pulls them through the first “doorway”. The “doorway” is the transition point from the beginning to the middle, and it happens when the characters pass a point of no return. In a disaster film, this is usually when the disaster happens. In a more subtle type of story, it can be anything that compels the protagonist to make some kind of decision or commitment (whether voluntary or not) that puts all the established elements into play and sets the course of the rest of the story.  The crucible is complete, and the story is what it is: the protagonist is forced to move through it in order to find a way out.

(The crucible, by the way, has to do with the structure of the story. The plot is what happens inside that structure.)

The protagonist is never alone inside the crucible. There are other people in there with him — including the antagonist(s). This is when group dynamics emerge, characters are revealed and relationships form, strengthen, or come apart. But the point is that the main characters, including the antagonist, are trapped in the situation. Nobody can walk away. Everyone is forced to deal with each other and their conflicting agendas. The protagonist and the antagonist (defined as anything and everything that blocks the protagonist’s pursuit of his goal, whether it’s ancient Mayan treasure or personal enlightenment) are locked in what Dara Marks calls “a unity of opposites”.

After all, if the characters can just walk away from the situation, or each other, where’s the story?

This was the big mistake I made in my first post-university novel, a psychological literary effort called SWAY, which landed me my first literary agent but was rejected by all the major houses. Editors liked the characters, thought I had talent, yadda yadda, but said the book “lacked structure” or “unfolded awkwardly”. I realize, now, that the book had a promising first act, but then slowly fell apart because the writer never applied what Bell calls ‘adhesive’: any reason that would glue the characters to each other and prevent them from leaving the situation.

There was no unity of opposites.

There was no transitional doorway, no passage into a crucible.

There was, in short, no crucible: the protagonist was free to walk away from the situation at any time, and the fact that she didn’t, as my agent commented, made her seem “kind of crazy”. It also screwed up the rest of the novel.  Because it was a literary novel, a genre that places such importance on language and characterization, it limped along as far as it did.

Bell talks about “the second doorway” (or what screenwriters would call ‘plot point two’): it’s when something happens that changes the situation and swings the story toward the big showdown, the final resolution. The characters are out of the crucible — the middle act — but now the elements are aligned and the momentum so strong that all they can do is rush toward an ending that will seem, to the reader, inevitable (yet somehow unpredictable).

Going back to my crucible analogy, I would say that this is when the temperature heats up (the stakes rise, the confrontations get more serious, the problems deepen, the conflict escalates) until finally the crucible can’t take it anymore. The “second doorway” is the point when the crucible shatters. The characters are free of it — they’re in act three now — but everything that got established inside the crucible must now play out to its inevitable conclusion.

What do you think?

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February 1, 2010

13 ways to create compelling characters

1. Make the character exceptional at something.

Give your character a trait or skill that makes him or her admirable in some way.

It doesn’t have to be anything over-the-top. Maybe she’s an office manager…who is an amazing cook. Maybe he’s a rebellious teenager…who is unusually perceptive.

As soon as that character is really good at something, the reader perks up. The reader gets interested.

2. Make the character care about someone other than herself.

This is so effective that screenwriters often use a “save the cat” scene (and the better the screenwriter, the subtler the scene) near the beginning of the screenplay to make the audience like and identify with the character. That character might be a hard-drinking, womanizing, self-absorbed prick….except on his way out the door he stops to pet a dog and give him a treat, or get a cat out of a tree, or send money to his mama. Boom. We like him.

As soon as you show the character genuinely caring about the world, the reader starts to care.

3. Make your good characters do bad things and bad characters do good things.

Hands-down, one of the best pieces of writing advice I’ve ever received in my life.

4. Give your character a unique voice.

I’m not talking about dialect or verbal tics or anything gimmicky. But everyone has their own natural, signature way of talking and writing. Your characters should not all sound the same. If five different characters give five different speeches, the reader should instantly identify which character is giving which speech.

5. Give your character a life that bleeds beyond the page.

Your characters might exist for the sake of the story…but you need to create the illusion that they don’t.

This is where a character’s backstory comes in handy, often through casual references to things that are relevant enough to get mentioned, but not worth going into detail about (“the stainless steel Rolex that her Aunt Lydia gave her for her twenty-first birthday” – who is Aunt Lydia? Who cares? It’s just good to know that the character has one, it roots her in a deeper broader context).

George Lucas made the observation that science-fiction filmmakers will often make the mistake of showing too much of the new world/culture at the expense of the actual story. They spent all this time developing that world and want to show their work.

But what the reader sees should be the tip of the iceberg that suggests the bulk below the water. The reader may only need glimpses, shadows, to know the rest of the iceberg exists…but the reader needs to believe it exists in order for the writer to have real authority.

I’ll be honest: a lot of those ‘relevant details’ (like Aunt Lydia) you can make up as you go along. But it helps to have a backstory. Just don’t bore the reader with the backstory! Use it when relevant to create that sense of depth and support.

6. Give your character a passion.

Passionate people are interesting. They just are. They are dynamic and active, they care about something other than themselves. And often people are passionate about things they are naturally good at, which hooks back to #1 above.

7. Give your character an obsession.

Obsession is interesting. It just is. An obsessed character wants something – or someone – in a way that creates drive, urgency, potential conflict, story. An obsession also reveals a lot about character.

8. Know your character’s psychic wound.

The past is alive in all of us. The past has trained us to react in certain ways. If your character was used or shamed as a child, that’s going to affect him as an adult: he might seek solace in a fantasy world, he might fear intimacy and pursue novelty and intensity instead. Stuff like that.

The more you know about your character’s past, the more you know about how your character reacts to the present. And this is relevant to the story.

9. Give your character an attitude. Understand how your character relates to other people.

No one lives in a vacuum. She thinks she’s inferior, or superior; she’s trusting, or she’s not trusting; she’s introverted, she’s attention-seeking; he’s chivalrous, or he resents that women get “special treatment”, or he’s chivalrous in order to seduce women while quietly resenting that they get “special treatment”….etc.

How does your character treat people, and how do people treat your character in return?

10. Know what your character wants the most.

Desire rules us. We go after the things that we want. That’s where ‘story’ lives.

11. Know what your character fears the most.

And then force your character to confront that fear in order to get what they want.

12. Think about how your character’s appearance impacts his/her life and personality.

Physical description in and of itself is static and boring; it becomes more interesting when you use it to suggest, imply, and reveal character.

Our appearance is our interface with the world. We shape and are shaped by it. If your character is unusually good-looking, for example, give some thought to the consequences of that. I know a man who gets so much attention for his looks that he deliberately dresses down, and refuses to fix his teeth, because he’s concerned that people won’t take him seriously. That, to me, is more interesting and says more about him than some throwaway line about piercing blue eyes and a chiseled jawline.

13. Give your character some ‘blind spots’.

There are things we know about ourselves, and that other people know about.

There are things we know about ourselves that other people don’t know about.

There are things other people can see and know about us….that we actually don’t know about. The character might think he’s being clever and manipulative, for example, when actually he’s quite transparent. People will often be polite and play along in order to avoid confrontation.

That gap between self-perception, and the perception of others, can lead to some interesting dramatic moments.

That’s it for now. Feel free to add anything that I’ve missed.

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January 28, 2010

the attention economy and the case for compelling fiction: what it is, why you need to write it

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Writing fiction in the digital age means dealing with the realities of the attention economy.

Content is everywhere. Information is everywhere. Attention, as Michael H Goldfaber points out in WIRED magazine remains limited. There are only so many minds per capita, and each mind pays attention to one thing at a time (just like you are paying attention to this blog post right now).

If economics “is the study of how a society uses its scarce resources”, then the scarce and desirable something that “flows through cyberspace” is attention. It is “the natural economy” of the ‘Net.

We are right now engaged in an attention transaction: you are giving your attention to me, and in exchange I am giving my attention to you (and, hopefully, some insight or knowledge or diversion that makes the transaction feel worthwhile). It is an unequal distribution since, as the writer, I am (hopefully) getting attention from other readers as well, while you are getting what is kind of an illusion of my attention.

To paraphrase that obnoxious t-shirt, He Who Dies With The Most Attention Wins. We are entering an age of stars, celebrities and microcelebrities: they are the rich (with attention) and will get more so (attention begets attention). Anonymity will soon equal poverty — and powerlessness.

This is depressing, I know, but that’s not my point.

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The question for writers becomes: how to keep the reader’s attention when that attention is more scarce and hence valuable than ever, and when so many other forces are actively competing for it?

It’s more important than ever to write compelling fiction. To keep the reader turning the page.

‘Compelling fiction’, I think, is a loaded and slightly dangerous term, because so many people hear it and think: Mindless plot-heavy Hollywood-movie fiction. They think: hackwork, commercial, selling out, pandering to the masses. Maybe because ‘compelling’ seems to equal ‘plot’, and ‘plot’, in the age-old (and increasingly tired) war of literary vs genre, is equated with ‘genre’.

Genre is supposed to be plot-heavy (and badly written).

Literary — and hence ‘good’ fiction — is supposed to lack plot and move slowly (and be boring).

Thus, compelling fiction = bad fiction.

People, people. Pardon my bluntness, but this is horseshit.

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Compelling fiction isn’t about making things blow up. Compelling fiction is about making the reader worry over the fate of the characters. Which means that a) they have to be emotionally invested in the characters and b) they have to have reasons to worry.

(This is why, for example, it’s a bad idea to open a story with a a description of someone in pain, or a description of an explosion. Description is static. And although it seems to be describing something of interest to the reader, that’s not the case — because we don’t know who the people are being affected, or why we should care. We don’t have reason to worry.)

You ‘hook’ the reader through presenting them with a question they want to see answered. It doesn’t have to be a big world-shattering kind of question. Will 15 year old Jana get to tennis practice on time (otherwise her stepdad will kill her)? Will Michael get up the nerve to approach that hot woman standing in the American History section of Barnes & Noble? Did Horatio really see the ghost of Hamlet’s father, and how will Hamlet react?

Emotional investment doesn’t happen all at once, so you draw the reader in through arousing his or her curiosity. Plot is not a series of explosions, or other mindless happenings, which is why so many Hollywood action movies are so freaking boring. Plot is a series of interesting questions presented to the reader that are asked and answered in a way that causes them to weave together and build on one another, culminating in a climax that resolves the story’s deep, central, and overarching question. This question could be: Will Stacy and Kevin escape the clutches of the evil oil barons in time to save the rainforest? or Will Gunther overcome his suburban existential angst? So long as both those questions are handled through effective and artful storytelling, they can each be compelling.

Or not.

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It’s always been my goal to write deep, rich, compelling novels. So I’m intrigued by this idea of what it means to be compelling, and I’m thinking I’d like to do a series that investigates the elements of compelling fiction.

Which means I could use — and would love — your thoughts and insights. What’s the most compelling novel you’ve read recently, and what makes it compelling to you? What makes you want to keep turning the page?

Right now, I’m reading Orhan Pamuk’s THE MUSEUM OF INNOCENCE. Pamuk is, by anyone’s standard, a deep and serious writer, the kind of novelist who puts a capital L in Literary — and this novel hooked me from page one and has kept me riveted since (I’m about 300 pages in to its 500-page length). The book and I are having a relationship. I’ll think about it at odd moments when we’re apart (because I don’t have it on my Kindle and keep the bulky thing at home). I feel a connection to the characters. I want to know how everything turns out. To me, this book qualifies as compelling reading, and I could go on about why I think this is, how Pamuk has accomplished this hold on my attention, but I won’t.

I would rather hear from you, either in the comments section below or at soulful@me.com.

And thank you — very much — for your attention.

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January 27, 2010

what the kindle taught me about my reading habits, and why the print novel will never die (maybe)

1

I once had an argument with my ex-husband (okay, we had many arguments, but that’s not the point) about the future of traditional publishing: within five to ten years, he declared airily, print publishing would cease to exist.

No way, said I, because people still like and need the physical, the tangible. No matter how digital our world gets, we still exist within flesh-and-blood bodies that crave satisfaction of the senses. And there is a sensual component to reading, as any book lover will tell you: the heft of the book, the cut of the pages, the dolphin-skin feel of a new glossy hardcover, the eye-candy pleasures of the cover art.

Plus I love to read in the bath. Who wants to take something electronic into a bubble bath?

This argument happened over ten years ago. My ex-husband wasn’t right, exactly, but maybe he was just off by a decade (or less). Publishers are scrambling to figure out how to survive (ie: profit from) the new digital reality. There is still a generation of readers who probably won’t accept an e-reader unless you jam it into their cold, dead hands — or at least that’s what they think. But there are generations rising who live and breathe the digital air and might look askance at anything that can’t contain a hyperlink (“Wait a sec, how the hell can I click on this? You mean I click and nothing happens?“). They are the future, not us.

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I love my Kindle. I carry it around in my bag like a chihuahua (except it doesn’t bark, which is good). It wasn’t always this way. I resisted buying one for months. When it did arrive from Amazon, I let the box sit around the house unopened.

I love books, and when I say that I mean book-as-content and book-as-thing-on-shelf.

Now, when I buy a book, I face a decision: do I want it as physical object, or do I want it on my Kindle?

When it’s strictly informational reading, it goes on my Kindle.

When it’s a book by a favorite writer, or looks like a deep, rich read, I buy it in print form. Usually hardcover.

Last book I put on my Kindle: PERSONALITY NOT INCLUDED (Why Companies Lose Their Authenticity and How Great Brands Get it Back) by Rohit Bhargava.

Last book I bought in hardcover: THE MUSEUM OF INNOCENCE by Orhan Pamuk.

If I read a book on my Kindle and fall in love with it, I buy hardcover versions for my shelves. (I did this with Twyla Tharpe’s THE CREATIVE HABIT and Hugh MacLeod’s IGNORE EVERYBODY).

3

So are there any insights I can glean from this?

There are different types of reading. Which is pretty much stating the obvious, except there seemed less reason to do so when they all got delivered in the same print-and-paper package.

There is informational reading, when you are consuming the words for no other purpose than to learn something.

And then there is the kind of reading that hits on an emotional as well as intellectual level. You become immersed in a well-crafted emotional experience (a.k.a. “a novel”). You learn by identifying with the characters and living vicariously through them. The author takes those characters — and you — on a journey.

Book-objects serve different purposes. First, they are the journey; then, after you’ve absorbed their contents, they become a souvenir of that journey. They are emotionally charged mementos. It makes you feel good to have them on your shelf, to remind you of where they took you. People will get rid of clothes they no longer have use for, but books they’ll keep forever.

You can mark up digital books, you can show passages to friends, and e-readers will eventually have social and sharing elements to equal if not surpass those activities in real life.

But digital is not a thing, and when I love a book I want to have it as a thing. Digital is transient. Digital can take you places, but it won’t leave behind souvenirs. A file in your archive doesn’t count.

4

As any booklover knows, you are what you read (and want to be what you want to read), which is one reason we’re always checking out each other’s bookshelves.

We use objects as touchstones of identity, we see ourselves reflected in them and angle those reflections at others. Books, by their nature, are some of the most powerful touchstones around. As ebooks become more and more the norm, the book-objects you choose to spend money and space on will say even more about who you are, or who you want others to think you are.

Besides, you can’t use digital to line the walls of your warm, cosy study.

5

I don’t believe print will disappear.

I believe that ebooks will rule, and traditionally published novels will be the minority. I suspect that the latter will be published with increasing sophistication and artistry, in order to be true ‘objects’ a reader might want to collect, and to set them apart from books printed-on-demand. The old school of filter first (via agents and editors), then publish, will turn into ‘editorial curation’: announcing to the reader that this is the best of the best. Traditional hardcover will signal prestige – the best fiction, the best writers – and writers who get published this way will form a relatively small exclusive club.

Ebooks will be the norm, but this won’t happen until the right (and inexpensive) e-reader hits the market – probably still several years off. If print publishing is about the best, then digital publishing is about volume: publish first, then filter. Readers will rely on trusted sources to point them to the good stuff, and some of those sources will become the most influential people in the industry. Online Oprahs.

Mass-market paperbacks will disappear entirely.

The writer, meanwhile, will struggle with the same questions as today: how to get good, and how to get noticed.

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January 25, 2010

why the Kindle makes me want to be a more compelling writer

1

I buy books like a maniac. For readers like me, a Kindle makes economic sense. In theory.

In actual practice, downloading books onto my Kindle instead of buying the more expensive, book-object versions hasn’t saved me any money. It just means I can download more books.

And I do.

I can read about a book in a magazine — or (more likely) somewhere online — and reach into the air and grab it. It’s mine. It’s the microwave equivalent of book-buying. Thirty-five seconds and you’re done.

2

One of the worst things you could do to me would be to stick me somewhere without reading material. If I was going on a trip, my eclectic and demanding reading habits forced me to pack different books for different moods. Lugging that weight around is a serious pain in the ass. This is why I broke down and bought a Kindle in the first place: the idea of carrying five or ten or more books within an object as slender as a volume of contemporary poetry proved bewitching.

But the ability to read what I want when I want has made me a slightly different kind of reader. I’m more fickle now. I’m high-maintenance. I start lots of books I don’t finish.

Life is short, and reading is long.

3

Used to be that you’d get a longer, stronger chance to hold my attention. Purchasing your book was like giving you a promise ring, a commitment. And many readers still feel an obligation to finish a book even if they dislike it. The hope is that you’ll be rewarded for slugging it out: the book picks up speed and you start to really care what happens to the characters.

But now I feel the reverse: the writer is obligated to me. And it’s not about the money I spent, it’s my time. My attention. Tripping to a bookstore or library or newsstand is no longer required for me to change my reading material. I don’t even have to return home to get a different book off my shelves.

I can change my mind right now, this very moment. It’s not because I have a lesser ability to concentrate. It’s because I am constantly surrounded by choice in a way that wasn’t possible before. And no matter how complex and diverse the digital world becomes, the human mind can still only hold one thing at a time.

My attention is your privilege.

If you get it, that’s awesome.

Kudos.

But then it’s your job to keep it.

If you don’t, you’ll probably never get another chance.

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January 22, 2010

how to get ahead as a writer: putting the deliberate into deliberate practice, part two

Part One is here

1. READ.
Reading is so non-negotiable that I wrote what is practically a manifesto about this– and I’m not talking casual, three-books-a-year reading, or even three books a month. John D MacDonald put the standard at three books a week (tip: it helps to get rid of your TV set). Stephen King says that reading “is the creative center of a writer’s life.”

Read books. Lots of books. Especially the type of books you think you want to write.

And honestly, so few aspiring writers actually do this — read enough — that to commit yourself to this kind of reading will give you a huge competitive advantage. Huge.

2. WRITE.
Okay. I’m stating the obvious here, but everybody who wants to write knows how easy it is not to do it. I am no exception. I procrastinate like hell. But writing is like sex (or at least good sex): the more you get, the more you tend to want. Find the time. Write around “the edges of your life” as one successful novelist put it. Work it into your schedule and make it part of your routine, so that sitting down and starting to write becomes as reflexive as any other habit. Establish rituals that will anchor you. I write at the same place every day and listen to music. As soon as I’m at my desk, confronting my laptop, and turning on iTunes, I can feel my writingmind leap to attention. It knows it’s bidness time.

There are two elements to your writing practice:

a) Voice.
The more you write, the more you develop it, and a fresh, killer voice is what editors want and need. Your voice is your signature. It stamps everything you do. The great thing is, you don’t have to struggle to ‘learn’ your voice – you shouldn’t be consciously thinking about your ‘voice’ at all. Your voice is everything you read and think and dream about filtered through the unique prism of your personality and developed naturally over the course of (say it with me boys and girls) ten thousand hours. Any type of writing will help you find your ‘voice’, whether it’s journaling, blogging, commenting in online forums, even emailing (one reason why I adore my writer friends: they give great email).

b) Storytelling.
Good writing and good storytelling are two different things. Writing is the medium through which the principles of storytelling make themselves manifest; writing is the how, and storytelling is the what. If you put in ten years of journalism or business writing, you might have developed an ease with language and a distinctive voice, but it doesn’t mean you’re experienced in the ways of plot, character, tone, pacing, etc. If you want to write fiction, you need to be practicing the art of writing fiction. There is no substitute.

3. SEEK OUT THE BEST CONSTRUCTIVE CRITICISM. REVISE ACCORDINGLY.
Most aspiring writers don’t or can’t do this. Which, like reading, is a chance to vault yourself into a subset of aspiring writers who have a much greater chance of success.

Show your work. Learn to take criticism. Learn to love criticism, because great criticism is probably the one and only ’shortcut’ (I use the word loosely) to becoming a much better writer.

Do yourself a favor and be ‘teachable’.

Criticism itself is a skill. Your ability to give constructive criticism, to identify why a piece isn’t working and how to change that, grows with your knowledge of craft (and vice versa).

You also need to learn how to absorb the criticism you receive. You must recognize what is relevant to your work and what you can safely cast aside. Although a lot – if not most — of the criticism will indeed prove fairly useless, the ego throws up all sorts of defense mechanisms that can obscure your judgment and enable you to create these deluded explanations about why your piece is perfect and other people don’t know what they’re talking about. I once watched a writer receive what I thought was excellent advice from a prominent agent regarding his manuscript, that nonetheless would have required a massive rewrite he didn’t want to do (he “didn’t have the time”). He rejected the agent’s advice, saying that he was following his own artistic vision and refused to compromise, yadda yadda. Did the agent represent him? No. Did the book sell? No. Did the book deserve to sell? In my opinion, no – but it had amazing potential, and if he had opened his mind to the agent’s advice I think he would have had something remarkable.

The ability to write well includes the ability to revise – to treat your work as fluid, shifting, organic. Your original vision is never set in stone. Allow me to emphasize this: IT IS NEVER SET IN STONE.

Revision = re/vision = re/envisioning your manuscript. The best ideas are rarely if ever your first ideas. Give your story a chance to surface the real, true vision of what it needs to be.

4. RINSE AND REPEAT.

Self-explanatory.

And, because this is 2010, I would add a fifth step:

5. BLOG.

If you want to be a successful writer, do you need a blog? In a word, yes.

The future is here, and more future is coming at us fast. There will no doubt be exceptions that prove the rule, but success will go to those who can connect with their readers online (and continue to grow their readerbase). When I discover a new writer I like, I find that I now expect him or her to have some kind of online presence – and if they don’t, I get annoyed. I feel unloved. And I’m not the only one.

Blogging is a skill and an art all its own, and a great fiction writer who becomes a great blogger, and knows how to move around online, will be mighty like a Jedi. Blogging is also so new that you don’t have to log 10,000 hours to become among the best at it. But, like anything else, it has a learning curve, and requires practice.

I might be biased because I love to blog almost as much as I love to write fiction, but I also think blogging helps you write better fiction. That, however, is a post for another day.

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January 21, 2010

the secret to becoming a successful published writer: putting the ‘deliberate’ into ‘deliberate practice’

You might love or hate Malcolm Gladwell, but since his book OUTLIERS came out the idea of “10,000 hours” has entered mainstream culture.

Gladwell argues:

When we look at any kind of cognitively complex field — for example, playing chess, writing fiction or being a neurosurgeon — we find that you are unlikely to master it unless you have practiced for 10,000 hours. That’s 20 hours a week for 10 years.

I first heard this idea not from Gladwell but a writing teacher over twenty years ago, when I was 13 (and just starting to form some serious ambitions of my own). “Fiction writing,” she told me, “has a ten-year apprenticeship.” Years later, attending a workshop in San Diego as an unpublished writer, I heard this echoed in the words of a published novelist I went to dinner with: “It takes at least ten years to figure out what you’re doing,” he told me, “and in many cases, fifteen.”

Ten thousand hours equals…guess what? Ten years.

‘Practice’, though, turns out to be too general a term. If twenty years of experience can mean the same year of experience times twenty, then Gladwell’s rule can mean the same hour of crappy, half-hearted practice times ten thousand.

And that won’t get you very far.

It has to be the right kind of practice.

It’s called “deliberate practice”.

And according to Geoff Colvin,deliberate practice matters way more than talent (hence the title of his book about peak achievers, TALENT IS OVERRATED):

Understand that talent doesn’t mean intelligence, motivation or personality traits. It’s an innate ability to do some specific activity especially well. British-based researchers Michael J. Howe, Jane W. Davidson and John A. Sluboda conclude in an extensive study, “The evidence we have surveyed … does not support the [notion that] excelling is a consequence of possessing innate gifts.”

To see how the researchers could reach such a conclusion, consider the problem they were trying to solve. In virtually every field of endeavor, most people learn quickly at first, then more slowly and then stop developing completely. Yet a few do improve for years and even decades, and go on to greatness.

What separates the great from the rest is no secret. It’s like your mama told you. Nose to the grindstone.

….even the most accomplished people need around ten years of hard work before becoming world-class, a pattern so well established researchers call it the ten-year rule…and as John Horn of the University of Southern California and Hiromi Masunaga of California State University observe, “The ten-year rule represents a very rough estimate, and most researchers regard it as a minimum, not an average.” In many fields (music, literature) elite performers need 20 or 30 years’ experience before hitting their zenith.

Except it has to be a particular type of grindstone.

Cal Newport has an excellent post at his blog Study Hacks that lists the characteristics defining DP, which he regards as “the most important (and most under-appreciated) step toward building a remarkable life.”

THE SIX CHARACTERISTICS OF DELIBERATE PRACTICE:

1. It’s designed to improve performance. “The essence of deliberate practice is continually stretching an individual just beyond his or her current abilities. That may sound obvious, but most of us don’t do it in the activities we think of as practice.”

2. It’s repeated a lot. “High repetition is the most important difference between deliberate practice of a task and performing the task for real, when it counts.”

3. Feedback on results is continuously available. “You may think that your rehearsal of a job interview was flawless, but your opinion isn’t what counts.”

4. It’s highly demanding mentally. “Deliberate practice is above all an effort of focus and concentration. That is what makes it ‘deliberate,’ as distinct from the mindless playing of scales or hitting of tennis balls that most people engage in.”

5. It’s hard. “Doing things we know how to do well is enjoyable, and that’s exactly the opposite of what deliberate practice demands.”

6. It requires (good) goals. “The best performers set goals that are not about the outcome but rather about the process of reaching the outcome.”

(The characteristics of deliberate practice, as I pointed out in a blog post of my own, feed directly into ‘the zone’ or ‘state of flow’, where time disappears and you lose yourself in what you’re doing…which makes those ten thousand hours fly by a lot faster.)

Newport observes that

“most active professionals will get better with experience until they reach an “acceptable level,” but beyond this point continued “experience in [their field] is a poor predictor of attained performance.”

It seems, then, that if you integrate any amount of DP into your regular schedule, you’ll be able to punch through the acceptable-level plateau holding back your peers. And breaking through this plateau is exactly what is required to train an ability that’s both rare and valuable

Because as Colvin observes: “…. the opportunities for achieving advantage by adopting the principles of great performance are huge.”

So what does ‘deliberate practice’ look like if you want to be a fiction writer in the twenty first century?

I sold three novels to two major publishers (Penguin and Simon & Schuster) and I’m still putting in a lot of deliberate practice of my own. I wrote my first novel when I was 14. I am now 37. And I’m just beginning to feel confident that I know what I’m doing.

If I could go back and give my younger self a blueprint for DP, it would look like the following. Some of this, I always did. Some of it, I could have done sooner and more often, and I would now be further ahead as a result.

–CONTINUED TOMORROW–

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January 20, 2010

how to hook me with your author blog and make me follow you (and buy your books) with the devotion of a dachshund

There’s an article in the latest issue of Writer’s Digest that takes you through the “7 steps of starting an author blog”. It’s a helpful article and worth reading.

The problem with these articles aimed at writers — particularly fiction writers — particularly unpublished fiction writers who don’t have a following beyond their relatives (and maybe a few supportive friends) — is that they don’t really explain the point of having an author blog in the first place.

Or rather: the point of a blog is to center your author platform, attract readers, convert those readers into fans, and sell books. Sounds simple enough, in theory, but it’s easier said than done.

With an author blog, you want to showcase your work, your style, but at the same time, blogging is not about craft. It has nothing to do with craft (unless ‘craft’ happens to be what your blog is about). And if nobody cares (yet) about your work offline, what’s going to make them care about your work online?

Getting people to want to read you, instead of a zillion other things they could be reading (or doing), is hard. Attracting — and keeping — someone’s attention is both an honor and a privilege. It’s not something to be gone after lightly.

And there has to be something in it for them.

When people pick up a novel, they’re looking for a certain kind of reading experience. Emotion. Escapism. Transport. Cool fictional people to get to know. Insight into the human condition. A glimpse into the mind of a writer they admire. Etcetera.

When they’re online, they’re looking for a different kind of reading experience. Diversion, sure. Entertainment, awesome. Connection, even better. But they’re generally looking for stuff they can actually use to solve a problem or improve a skill. Stuff that will make their life better in some way.

The idea behind the promotional aspect of author blogs is content marketing. To quote Copyblogger:

Content Marketing is a broad term that relates to creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all of nothing sales approach.

In other words, give people cool information that they can use. Do this consistently over time, and they’ll keep coming back to you. That way, they get familiar with you. Your blog becomes part of their routine. They start to trust that you know what you’re talking about. Ultimately (if you’re good, or lucky, or both) they trust you, and like you, enough to buy whatever it is that you want to sell them.

And as Chris Brogan repeatedly points out, it’s good to have relationships in place before the sale.

(And this is what editors want. They want a great manuscript first and foremost, but they also want you to have some people in place who might actually buy the damn thing.)

Nonfiction writers have an advantage. Nonfiction has always been easier to promote because it has the kind of content you can discuss with people who haven’t read the book. You can educate them on your material and draw new readers that way.

But fiction?

If you’re a new fiction writer starting a blog, it’s worth asking yourself: What can I give people that will make them give a damn? What can I do for them? How can I help them?

People fall in love with certain novelists because of their characters, their plots, and voice. ‘Voice’ is kind of tricky to define, although like art — or porn — you know it when you see it. Maybe you’re a whiz with high-concept plotting, and your astute penetration into the human soul enables you to create the most memorable characters in the history of the universe, but it’s hard to demonstrate either of these in a blog. (Besides, if that’s what I’m looking for, I won’t be online. I’ll be off in the corner with a book.)

But voice. Now that’s something you can bring.

I follow most blogs for their content — for the information they give me — but there are also blogs I read for the sheer delight that I take in their voice (WHITE HOT TRUTH by Danielle LaPorte comes to mind. As does CLEAVAGE by Kelly Diels.) These voices are distinctive — you can recognize them from across the room — and they’re fun. And for whatever personal reason, they resonate with me.

These writers deliver cool content in a cool voice.

A successful author blog, in my mind, straddles the worlds of fiction-writing and blogging by offering cool, usable content delivered in a distinctive voice.

Attract me with your content, hook me with your voice, and I’ll pretty much follow you anywhere.

Which brings me to my favorite definition of ‘author brand’, delivered by the whipsmart (and young!) Ben Casanocha

someone for whom you read everything they write no matter the topic or outlet

And as he observes: “the web makes it infinitely easier to both establish a personal brand and follow one.”

Note that he said ‘easier’. He didn’t say ‘easy’.

If it was easy, then we’d all be A-list bloggers and bestselling novelists. And where’s the fun in that?

(Who are the voices, the author brands, that you would follow anywhere?)

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